4 - About RTB+ invoicing

This article includes information on:

  • Smart AdServer's RTB+ business model
  • the invoicing process
  • standard terms and conditions

Business model

Smart AdServer'S RTB+ business model is based on a revenue share. Smart AdServer collects the money from the demand side (connected DSPs) on behalf of the publisher (Smart AdServer's customer). Smart AdServer pays revenues to the publisher net of its revenue share.


Considering a revenue share of 20%, Smart AdServer:
  -   collects 100% of the revenues from the demand side ("gross revenues")
  -   keeps 20% (“Smart AdServer revenue share”)
  -   retrocedes (pays out) 80% (“net revenues”) to the publisher

Invoicing process

At the end of each month, Smart Adserver reconciles its data with DSPs. This process takes a maximum of ten calendar days into the following month.

As of the 10th of the following month, Smart Adserver electronically:

  • sends invoices to DSPs
  • sends invoice requests to publishers

Publishers must then send invoices to Smart AdServer for the amount stated in the invoice request.

As a result of the data reconciliation process (consolidation) between Smart AdServer and DSPs, the amount mentioned in the invoice request may differ from the amount mentioned in Smart AdServer's user interface.

Keep in mind: The valid (final) amount is the one stated in the invoice request.

Invoices from publishers must match with the invoice request - both in regards to currency and amounts. If they do not, they will be rejected and a new invoice will be requested.

Standard terms and conditions

The following standard terms and conditions apply:

  • Payments are processed 45 days after reception of the invoice.
  • Smart AdServer does not pay amounts below EUR 200 or equivalent in currency; net revenues lower than EUR 200 are accumulated; payment is carried out as soon as the amount of EUR 200 is reached.
  • Smart AdServer may require minimum monthly flat fees, a minimum ecpm and/or minimum fees per 1000 ad calls. If applicable, such requirements are determined explicitly in the contract.
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