This article is designed for the workflow and needs of US customers. For further details on RTB+ standalone, see the according sections in these articles:
What is a passback tag?
A passback tag is typically a 3rd party script to be used as a creative. Otherwise a blank ad (or “noad” or 1x1) is served. You can
- use a universal passback (one passback for all formats and site(s)) or
- provide one or more passbacks per format and site.
A passback is not an image file. When serving ads to display (desktop) sites, you should create passback insertions as a backup to prevent default ads (or blank ads).
When do you need passback tag(s)?
A passback tag is necessary when working with display RTB+. Use the “Stand-alone Passback” template when creating a passback insertion.
What macros can be pushed in an RTB+ ad tag?
It is mandatory to
- replace [timestamp] with the 3rd party AdServer’s Cache Busting Macro and
- replace [countgoEncoded] with the 3rd party AdServer’s Click Tracking Macro
Smart AdServer can push the timestamp for cache busting and countgo. For mobile in-app, Smart AdServer can pass the Bundle ID, Appname, and UniqueID. For video, please read the Video RTB+ parameters article.
What are delivery rules?
Delivery rules override the global network floor price and transparency settings.
For example, if your global network floor price is set to $0.50 and you set a delivery rule for a site or format to have a minimum floor price of $1.00, then the minimum accepted amount for that site or format will be $1.00.
Delivery rules are most commonly used to optimize. Read the Delivery Rules article for more details.
How often are reports updated?
Under the Reports Tab, you can access the Big Data Report. This report is with real time data but there is a delay of up to 3-4 hours.
For an overview of your network’s RTB+ statistics, select the RTB+ tab and RTB+ Performance Report. This report is updated frequently, with 3-4 hours delay.
Is the RTB+ Dashboard in real-time?
Similar to the RTB+ Performance Report, the RTB+ Dashboard is updated frequently with a 3-4 hour latency.
How do I get publisher revenue reports?
With the RTB+ standalone solution, there is currently no option to pull publisher revenue reports. This will be available in Q4 2016.
How do I get referrer reports?
Feel free to reach out to your Technical Account Manager about referrer reports.
Provide the exact parameters you will need for the referrer report (received daily/weekly, revenue, auctions, etc.). Report retrieval can be set up as an e-mail subscription.
This report provides base domains only.
How can I get API Reporting access?
This will be available in Q4 2016. Please reach out to your Technical Account Manager for further details.
Does Smart AdServer have API Read/Write functionalities?
Yes, Smart AdServer has the capability to read/write functions. You can:
- write dynamic bid floors
- create sites and pages and
- read lists of insertions or deals
There is a maximum of 10,000 reads and 1,000 writes a day.
This requires a monthly minimum of $2,000 for at least 3 consecutive months or a 1-time set up fee that is negotiated.
Which ad tags should I use for display?
If you own and operate the site (if you can place the tags directly onto the page(s)), then you should use the Asynchronous (Ajax) ad tags. Make sure to place the Generic Function on top of every page that will call Smart AdServer’s ad tags.
However, if you are providing the ad tag to a 3rd party (to be placed in a 3rd party ad server), then you should use the Standalone tags.
Which video ad tags do I need?
Smart AdServer offers 3 types of video ad tags:
1 - Video Plugin integration
If you have a video player but plan to run Smart AdServer’s video plugin directly on the web page to communicate with your video player, use these tags. Or, if you plan to use your player’s code directly on the website, use these tags to configure Smart AdServer’s ad codes in your player’s interface.
2 - Request VAST
Most standardized basic video ad tags. If you want to simply deliver a video, use these tags. Read this help article on How To Request VAST ad Tags.
3 - Integration using VPAID ad manager
Very similar to the VAST tags, these tags work with all VAST and VPAID but offer greater capabilities should you decide to later work with Smart AdServer's adserver solution. Read this help article on how to integrate the plugin using VPAID.
How can I improve the fill rate?
There are a few ways to help increase the fill rate. The first things to check are:
- has the “Site URL” field been filled out properly (using Smart AdServer’s specific syntax (no “www.”)?
- each “site” should have at least 2-3 IAB categories applied (on the site level and page level, if possible)
Once the aforementioned have been checked off, check the help article Floor Price Optimization
What type of demand does Smart AdServer's RTB+ have?
Smart AdServer has all types of demand; display and video on desktop, mobile web, and mobile in-app. International demand is available as well. Customers have visibility and can filter/apply set prices per advertiser.
What are some of the best performing formats for RTB+?
Some of Smart AdServer's top performing formats include video (instream and outstream), 300x250, 728x90,160x600, 320x50, 300x600.
Does RTB+ support outstream formats?
Who are some of Smart AdServer’s connected DSPs?
We are connected to over 60+ DSPs (Google DBM, AppNexus, Turn, MediaMath, etc). Check out this list of Smart AdServer's Connected DSPs.
Is RTB+ based on a CPM?
RTB+ is based on the eCPM.
What is the expected fill rate?
The fill rate is not predictable as there are many variables involved, among others:
- the number of requests being sent
- delivery rules applied (floor price, block rules, transparency)
- quality of inventory
- global network floor price