3 - Custom reports

Creating RTB+ reports

Creating RTB+ reports

Go to RTB+ > RTB+ custom reports > Creation of a report

General settings and columns

General settings and columns

Select the relevant General settings and Columns


  • switch to the Metrics section and select the appropriate Metrics and Financial data
  • click Generate report

Auction-related metrics

Name Description
Auctions Calls which go through RTB+ (number of potential RTB+ impressions). Direct campaigns may take these impressions (in case auctions are not successful).
RTB+ impressions Number of won bids in RTB+ (ads delivered)
RTB+ bids Number of all the responses from DSPs (not only won bids)
Direct impressions Number of auctions won by direct campaigns (not by Smart RTB+)
RTB+ unsold inventory fill rate RTB+ impressions / (Auctions - Direct impressions)
Bid requests All requests sent from Smart RTB+ to all eligible DSPs when one auction is made
Bid rate RTB+ bids / Bid requests
Win rate impression / bids

Financial metrics

Name Description
Revenue Gross revenue generated by Smart RTB+ (= Average clearing CPM * impressions / 1000)
Average clearing CPM Average price paid for delivered impressions (= Revenue / impressions * 1000)
Average offered CPM Average price of RTB+ bids (= Total offered Price / RTB+ bids * 1000)
Average Winning CPM Average price of winning RTB+ bids (= Total winning price / impressions * 1000)
Total offered price Total price of RTB+ bids (= Average offered CPM * RTB+ bids / 1000)
Total winning offered price Total price of winning RTB+ Bids (= Impressions * Average winning CPM / 1000)

Video metrics

The avaliable video metrics are the same as the video metrics for direct campaigns.

For a list, go to the Video metrics article (chapters "VAST events" and "SmartAd Server events".

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