2 - Performance reports

With RTB+ performance reports, you get a quick overview of the key RTB+ performance KPIs.

The figures and data here are updated constantly. However, there is a latency (delay) of 2 hours on average. In very rare cases, this latency (delay) may go up to a maximum of 4 hours.

Accessing RTB+ performance report

Accessing RTB+ performance report

Go to RTB+ > RTB+ performance reports

RTB+ related KPIs

RTB+ related KPIs

At the top of the page, you will find an overview of RTB+ related KPIs. All these KPIs are for the current month (from the 1st of the month until today).

  • Revenue: Revenue displayed in the currency of your network (account at Smart AdServer)
  • Auctions: Amount of initiated auctions, where advertiser were invited to bid
  • Impressions: Amount of RTB+ Impressions. These are the won auctions (successful auctions), where the winner served its creative.
  • Fill rate: Calculated as follows: RTB+ Impressions / (Auctions - Direct impressions)
  • Direct impressions: Amount of times where Smart AdServer's Holistic Yield Algorithm decided to give the impression to a direct campaign (insertion) rather than selling it via RTB+. The Holistic Yield Algorithm optimizes RTB+ revenue while making sure that direct campaigns (insertions) deliver appropriately and meet their goals (impressions).
  • Avg Clearing CPM: Average price paid by the winners (successful auctions)
  • Avg Offered CPM: Average price of all bids of all the bidding advertisers
  • Avg Winner CPM: Average price of all bids of all the winning advertisers

Charts and tables

Charts and tables

In the lower part of the page, you will find charts and tables with more details

  • Overview: KPIs by day or by month
  • Deals: KPIs for last 7 days or last 30 days; Table with Recent deals with KPIs since the deal's start date
  • Inventory: KPIs by Website and by Format
  • Demand: Charts and tables by DSP and by Buyer (Top 10 and complete tables for each)

Using charts and tables

Focus on timeframes

Focus on timeframes

Use the timeframe buttons to focus on specific timeframes

Hide or display KPIs

Hide or display KPIs

Click on a KPI to hide or display it

Display details in charts

Display details in charts

Mouse over the charts to display details

Export to csv

Export to csv

Use Actions > Export to CSV to export and download the data as a csv file

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