Previous step: 03 - Campaigns
On the General settings tab of insertions, you define the timeframe, priority, volume and capping criteria for the insertion.
Name, categories and schedule
(1) Name - define a name; this name will be displayed in reports
(2) Insertion category
- Web - for ads on desktop websites, mobile websites or responsive websites
- Mobile - for ads in mobile applications (using Smart AdServer's iOS or Android SDK)
- In-Stream-Video - for video ads embedded in a video stream (e. g. Preroll, Midroll, Postroll)
- Out-Stream-Video - for video ads on desktop or mobiles websites outside of a video stream (e. g. Video-Read)
(3) Insertion type - works like a label (category), which can be used in reports; has no influence on delivery; custom insertion types can be defined (see Administration > Types of Insertions)
(4) Schedule - Define the start date/time and end date/time
(5) Cost - Enter the cost data for the insertion for reporting purposes: gross CPM/CPC and additional discount for insertion. Net prices are automatically calculated by our platform.
Click Manage the delivery timeframes to restrict delivery to certain weekdays and hours. This is optional and can be ignored if the insertion needs to deliver from start date till end date without interruption.
You can define multiple timeframes. For instance in the example below, the insertion will deliver
- only on weekdays (Monday till Friday) from 13 July 2015 till 31 Aug. 2015
- only on weekends (Saturday and Sunday) from 01 Sept. 2015 till 30 Sept. 2015
Note: If your delivery timeframes do not cover the full insertion timeframe, delivery will be restricted to the delivery timeframes only.
Example for illustration:
- an insertion has the start date 1 Jan. and end date 31 March
- this insertion has two delivery timeframes: 1 Jan. till 5 Feb. and 1 March till 25 March
- => this insertion will not deliver from 6 Feb. till 28 Feb.; it will stop at 25 March (instead of the insertion's end date 31 March). The algorithm will adjust delivery so that the impression volume is reached by 25 March
The priority setting of an insertion makes sure that the most appropriate insertion is selected and delivered for each ad call. There are:
- priority levels with even distribution of volume over the insertion timeframe (pacing), e. g. Normal 3
- priority levels with continuous delivery, without pacing, e. g. Exclusive 2
For a detailed description of all priority levels, read this article.
Capping means that you limit delivery to a specified amount of impressions for each unique user.
Technically, this is implemented by a cookie (cookie name: pid) with a unique user id. Smart AdServer stores this cookie, when a user visits a site with Smart AdServer ad tags. When the users visits the site again, it reads the unique user id from the cookie and identifies this user as the same user.
(1) Limit delivering of this insertion to browsers that accept cookies: restricts delivery to users (browsers) who accept cookies (strongly recommended when using capping criteria); for instance, users who opted out of cookies (read here) will not see the insertion
Note: If disabled, capping criteria will have no effect for users who decline cookies; however, unique visitor reporting will still be fully functional for these users
(2) Global: enter how often each unique user will see the insertion during its entire timeframe
(3) On visit: enter how often each unique user will see the insertion during a single visit; a visit ends, as soon as the user closes her browser
(4) Periodic: enter how often each unique user will see the insertion by a period of X days, hours or minutes (5); e. g. 3 impressions by period of 1 days means: each unique user will see the insertion not more often than 3 times per day
(6) Capping per click: enter how often a unique user needs to click on a creative from this insertion until delivery stops for this unique user
(7) Autocapping: this capping type works like the Global capping type; however, the capping will be disabled automatically, if the insertion is late (underdelivery); it is re-enabled as soon as the insertion has recovered
(8) Group capping: requires setup of a capping category (see Administration Exclusions, links and group capping); the insertions assigned to the same capping category will be capped as a group
Example: if the capping category specifies "1 impression per 60 minutes", each unique user will see a random insertion from the group only once per hour
Next step: 05 - Insertions: placement