Forecast criteria availability

You can add criteria to your forecast query. Some may not be available in the Forecast UI (hidden). This article explains the conditions under which the criteria become available (visible) in the forecast UI.

Criteria pane

The criteria are located on the Select criteria tab on the left pane.

Criteria pane

General rule

The general rule is that any criterion is available in the new forecast, if

  • you have used it in an insertion
  • this insertion is not in status finished for longer than the last 6 months

Example

You had an insertion which ended 2 months ago and which was targeted to job=butcher (on the insertion's targeting tab you have defined the keyword targeting job=butcher). You will be able to forecast the keyword job=butcher in the new forecast.

In some cases you may wish to forecast a criterion which you have never used in an insertion. For instance, you wish to forecast the key/value pair job=butcher, but you have never sold an insertion with this targeting.

There is an easy way to get the forecast. You can fake the usage of the criterion, so that the new forecast takes the criterion into consideration:

  • create a site and page and enable any format (using the page groups); don't implement any tags for these
  • create a campaign with status Sold
  • create an insertion in this campaign
  • in this insertion, set the end date far in the future (e. g. 01 January 2030)
  • on the Placements tab, select the format and site/page you just created
  • add the targeting criteria you wish to have available in the new forecast (cities, keywords etc.)
  • save the insertion; there is no need to put the insertion online
  • add additional targeting criteria later, whenever you need to forecast them
  • when a criterion is added, wait until the next day and use the criterion in the forecast

Note about keyword forecasting

To get forecast data for a keyword, it has to be used in at least one insertion at the present moment (i. e. today). If you remove a keyword from the insertion today, the forecast will not be able to forecast it as of tomorrow.

Conditions for criteria availability

The following table lists all the forecast criteria and the rules used to make them available. Also, you will see if the criterion is hidden in the forecast when its forecast is 0 impressions. Criteria are only hidden in the GUI, not in the WebAPI.

Criterion Availability in the new forecast Hidden when
forecast is 0
Placement (websites, pages, formats, packs) always available, no restrictions yes
Geolocalization (country, region, state, city) general rule above applies; additionally: if the geolocalization criterion had at least 1000 impressions per day (threshold) in the past, it is automatically available in the forecast; parent criteria are automatically included; Example: if the city Paris is included, then France is included as well (the country France is the parent criterion of the city Paris) yes
Postal code (ZIP code) general rule applies yes
Keywords general rule above applies yes
Capping always available no
OS general rule above applies; additionally: if one OS is available, then all OSs are available automatically no
Browser general rule above applies; additionally: if one browser is available, then all browsers are available automatically no
Internet service provider general rule above applies yes
Platform general rule above applies yes
Screen size general rule above applies; additionally: all the sizes between the smallest and the largest value used are available yes
Manufacturer / Model general rule above applies; parent criteria are automatically included; Example: if the model iPhone 5 is included, then Apple is included as well (the manufacturer Apple is the parent of the model iPhone 5) yes
SDK version general rule above applies; additionally: all the SDK versions between the smallest and the largest SDK version are available yes
Connection type general rule above applies yes
GPS general rule above applies yes
Ad Break (video) general rule above applies yes
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