Delivery history graph

Overview

The delivery history graph is a powerful tool to analyze overbooking situations.

It visualizes an insertion's:

  • past delivery (statistics/report-based)
  • future delivery (forecast-based)
  • target delivery (ideal delivery) over the insertion time frame (applies to insertions with controlled delivery only).

Additionally, the insertion modifications during its lifetime are displayed as a timeline beneath the history graph.

Access

You can access the delivery history graph from the following locations in the user Interface:

Tooltip of the columns "Delivery", "Trend" and "Forecast" in the menu Campaigns > Insertions follow-up and in Campaigns:

Tooltip of the "Overbooking" column in the Forecast:

Toolip of the Forecast preview when editing an insertion:

Delivery chart

The chart includes information about the past (statistics/report-based) and the future (forecast-based). Depending on the insertion type, you may get additional information.

Controlled insertions with booked volumes

Controlled insertions have a booked volume (impressions etc.) delivered over the timeframe (see chapter "High 1 to Low 4" here).

  • Target (red) - delivery as it should be, over the insertion time frame (ideal delivery)
  • Real (blue) - real (past) delivery
  • Forecast (green) - future delivery as predicted by the forecast
  • the 100% line represents the booked volume of the insertion (in the example above: 83000 grouped impressions)

 

Insertions without booked volume

  • Real (blue) - real (past) delivery
  • Forecast (green) - future delivery as predicted by the forecast
  • the 100% line represents the total delivered volume (as calculated by the forecast)

Insertions without volume are not delivered in a controlled way. Thus, there is no Target time series.

 

Non-controlled insertions with maximum volume

Non-controlled insertions deliver continuously, without any pacing (see chapter "Exclusive and Non-guaranteed priorities" here

  • Real (blue) - real (past) delivery
  • Forecast (green) - future delivery as predicted by the forecast
  • the 100% line represents the maximum volume of the insertion

The delivery is not controlled. Thus, there is no Target time series.

This type of chart also applies to insertions with a booked volume and Delivery mode "Asap".

 

Non-controlled insertions with minimum volume

 

  • Real (blue) - real (past) delivery
  • Forecast (green) - future delivery as predicted by the forecast
  • the 100% line represents
    (a) the total delivered volume of the insertion (calculated by the forecast) if it is greater than the minimum, or
    (b) the minimum volume of the insertion

The delivery is not controlled. Thus, there is no Target time series.

 

Insertions with delivery timeframes

Delivery timeframes restrict the insertion delivery to certain weekdays and hours (read more here).

In the chart above, the delivery timeframes are highlighted in yellow. Outside of these timeframes, there is not delivery.

 

Information in subtitle

At the top of the chart, the subtitle displays additional information:

  • the insertion name and its ID
  • the volume represented by the 100% line, which is one of the following :
    • the booked volume in case of a controlled insertion
    • the total delivered volume (as calculated by the forecast) in case of an insertion without booked volume
    • the maximum volume in case of a non-controlled insertion with maximum volume
    • the minimum or total volume in case of a non-controlled insertion with minimum volume
  • the grouped volume information, if applicable
  • the priority of the insertion
  • the link name and link ID, if the insertion is part of a link

Modifications

A blue triangle on the Modifications timeline represents a change during the insertion lifetime, if it has an impact on the delivery. Mouse over the blue triangle to display details about the modification and the exact time it occured.

Note
The Modifications timeline is hidden in case there is no relevant modification to show.

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