Interactions are also called actions or events. They all refer to the same concept.
This article lists the available interaction metrics in big data reports with explanations. Video interactions are described here.
To access the Metrics section of big data reports:
- go to Reports > Creation of a report
- select appropriate columns (Note: the interaction metrics are not compatible with Targeting related columns; for instance, you cannot get interaction metrics when you selected "Country", "State", "OS", "Keyword" etc. columns)
- go to the Metrics section
- open the section Interactions
Standard events are predefined by Smart AdServer. They are identical in all of Smart AdServer's networks.
||ad was stopped|
|restart||ad was restarted|
|audioon||audio was switched on|
||audio was switched off|
|ad||backfill event for ad|
|noad||backfill event for noad|
|timeout||backfill event for timeout|
|viewability||ad was viewable, more details here|
|viewerrror||viewability of the ad could not be measured; more details here|
|adexpand||ad was expanded|
|adskip||ad was skipped|
|adcollapse||ad was collapsed|
Network events are specific to each network. They are created and displayed in the big data report UI as soon as an interaction call with the given key (metric) is made.