Video ad pod position targeting

With video ad pod position targeting, you can specify, at which position(s) a video instream insertion must be displayed within an ad pod. For instance, you can specify, that the insertion is displayed on the first, second and last position of the preroll ad break (preroll ad pod).

Overview

Video ad pod position targeting:

  • is set on the placement tab in insertions
  • supports any position within the ad pod: first, second, third, etc. as well as last (n), penultimate (n-1) and antepenultimate (n-2)
  • works with any video integration type: plugin, VPAID embedded ad manager, VAST URL (in case of VAST URL, the targeted player must support the ad pod feature and the "sequence" attributes, as specified in the IAB VAST standard)
  • works with passback ads; only insertions without any video ad pod position targeting are eligible to be used as passback ads

Defining video ad pod position targeting

  • go to your Video instream insertion
  • select the format Video - Linear ; the format Video - Non Linear does not support video ad pod position targeting
  • select one or multiple Ad break types , to which the video ad pod position targeting will be applied
  • select one or multiple position(s) in the video ad break (ad pod);
    selecting multiple positions means that the insertion is eligible for delivery on the selected positions; for instance, selecting positions "1" and "2" means that the insertion is eligibile to deliver on either position 1 or 2
  • you can add additional positions (4, 5,...): enter each in the ex. 4 field and click "+"
  • you can also enable the last (n), penultimate (n-1) and antepenultimate (n-2) positions

Note 1
Video ad pod position targeting is optional. If you do not define any video ad pod position targeting, the insertion is eligible for delivery on any position within the ad pod.

Note 2
Insertions can be used as passback ads only if they have no video ad pod position targeting at all.

Specific examples

The following table provides some specific examples with descriptions of resulting behavior:

Example
Description
A pod size of 1 ad ("ps=1") is requested
Insertions targeted to "First", "Last" position, and insertions without any ad pod position targeting are eligible. Insertions targeted to "2", "3", "…", "Antepenultimate", "Penultimate" are not eligible.
A pod size of 2 ads ("ps=2") is requested

For the first position of the ad pod, insertions targeted to "First" and "Penultimate“ positions and insertions without any ad pod position targeting are eligible.
For the second position of the ad pod, insertions targeted to "Second" and "Last" positions and insertions without any ad pod position targeting are eligible.
A pod size of 5 ads ("ps=5") is requested. An insertion X is targeted to position "5", but only 3 insertions are eligible for the ad call.
Insertion X will not be selected for delivery (the position "5" does not exist in an ad pod of 3 spots).

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