Comparison OneCall tagging vs. Standard tagging

This article compares the two tagging types OneCall and Standard Call in terms of supported features and limitations.

Feature
One Call                                  
Standard Call
Comment
Number of calls to Smart AdServer
One global call, plus one call per displayed ad
One call per ad, plus one redirection for “show" ads

Insertion resolution
All formats are processed at the same time
Each format is processed separately
Insertion resolution is the process of finding the appropriate insertions for the formats of the given page.
Supports generic tag
YES
YES
Generic tag is Smart AdServer’s latest tag type.
Supports links
YES
See comment
Links make sure that ads appear together on a page.

When using Standard call
  • you must activate the inSequence option in sas.setup to make sure that every call takes the results of the previous call into consideration
  • only 1 link on the page is supported at a time
  • if there are multiple links on the page, only 1 link will be selected and displayed while other links are ignored 
Supports exclusions
YES
See comment
Exclusions make sure that ads never appear together on a page.

When using Standard call
  • you must activate the inSequence option in sas.setup to make sure that every call takes the results of the previous call into consideration
  • only 1 exclusion on the page is supported at a time
Calling multiple instances of a format
YES
NO
Links only work when all instances of a format are rendered.
If a format (35678) has instance=3, you must call
  • sas.render("35678")
  • sas.render("35678_2")
  • sas.render("35678_3")
Enforces link integrity
YES
NO
Makes sure that all the insertions linked together appear together on the page.
Multi-competing
YES
YES
Insertion competition in the context of RTB+
Asynchronous mode
YES
YES

In sequence insertion loading
not needed
YES
In sequence is the ability to force the tags to be executed sequentially
Supports manual setting of TagId
NO
YES
The ability to set specific options for the tag: asynchronous execution, force master, reset timestamp etc.
Some of these options are irrelevant for One call
Supports differing targeting criteria for each format on the page
NO
YES

Supports ad refresh
YES
YES

Compatible with infinite scroll
NO
YES

Supports RTB+ links
YES
YES

AdNetworks with passback
NO
YES

Was this article helpful?
0 out of 0 found this helpful
Powered by Zendesk